When was the last time you were struck by compelling, creative brand messaging on an egg carton?
Don’t you just love this?
Scratch a little deeper in the chicken pen, and you’ll see that this brand is the real deal. They understand one of the most important principles of brand: that “a brand is an experience living at the intersection of promise and expectation.”
Just look at the wording of the mission statement, clearly visible on their website:
Exceed customer expectations with the best tasting, highest quality, humanely and sustainably produced eggs available.
Fleshing it out further:
“At Nellie’s Cage-Free Eggs, our family has been farming for four generations. We are totally committed—okay, a little obsessed—with bringing you the highest-quality, safest, and freshest eggs possible. We are a values-led company, dedicated to humane treatment of animals and small family farms, who we believe are the best stewards of environmental sustainability.”
And not only that, but they are a B-Certified Corporation and seem to understand the added brand value of leveraging this association.
When faced in the grocery store with the dozens of choices of eggs, (I couldn’t resist) you can be sure I’ll choose Nellie’s.
What other brands do you see who understand how to leverage their key attributes and values?